It all started in 1993 in the Amsterdam based Soul Kitchen where Benjamin Herman and DJ Graham B collaborated. With Graham B playing a dj set and Benjamin playing saxophone, the first version of what would ultimately become the 8-man formation New Cool Collective (NCC), was born. Playing a familiar mix of Jazz, Dance, Latin, Salsa, Afrobeat and Boogaloo.

As a pioneer of Dutch jazz, the band was long regarded as the ugly duckling of the scene. Jazz purists found their ‘soul jazz latin flavours nineties vibe’ too hard and fast. But once a group of younger club goers found their way to Café Meander where the sizzling orchestra played regularly, the dam burst. Now everyone, both jazz lovers and haters, go to their concerts. NCC has won an Edison, the Heineken Crossover Music Award, Gouden Kalf and the Gouden Notenkraker. They have toured England, Germany, Benelux, Africa, Canada, Russia and Japan. They have not only played in the hippest clubs but also giant rock and pop festivals such as Roskilde festival in Denmark, Sziget in Hungary, Lowlands in the Netherlands, Camden Mix Festival in London, and the Aberdeen Alternative Festival in Scotland.

New Cool Collective is made up of saxophonist Benjamin Herman, drummer Joost Kroon, percussionists Frank van Dok and Jos de Haas, pianist Willem Friede, bassist Leslie Lopez, guitarist Rory Ronde and trumpet-player David Rockefeller.